Frequently asked questions about the Stingfree technology

Aren't snus and nicotine pouches supposed to sting?

We made a survey with 650 active Swedish users of snus and 40% cited that they found the stinging unpleasant and only 17% of men and 11% of women answered that they found the stinging pleasurable. 

While nicotine pouches unlike snus are free from tobacco they are not free from stinging. In fact since strong flavors are more common in nicotine pouches many of them sting even more than regular snus pouches.  

In our testing we have found that among users who have never before used oral nicotine products, 9 out 10 prefer the Stingfree versions 

When interviewing people who have participated in our empirical testing, that do not actively use oral nicotine products, almost 9 out of 10 answer that they find the stinging sensation very unpleasant and off putting. When we let these users try the same identical content but in a Stingfree pouch instead, they have enjoyed it.

Here are some reactions from visitors at the Global Forum on Nicotine:

Why do snus and nicotine pouches sting?

Somewhat simplified it's like this; in order for all of the mouth's oral mucous membranes to absorb nicotine and give a pleasurable high rate of "free nicotine" (unprotonated nicotine), the content of the nicotine pouch needs to have a higher pH-value than what you have naturally in your mouth which is about 7. The higher the pH-level the better the nicotine experience but higher pH-levels also contribute to increased stinging and gum irritation. 

The nicotine content of each pouch also contributes to the amount of sting with pouches containing large quantities of nicotine stinging more than those with smaller quantities of nicotine.

Certain flavors also contribute to the stinging, especially strong flavors such as mint, menthol, ginger or chili.

Can Stingfree pouches be produced in traditional snus packaging machines?

Yes they can.

Are there any Stingfree products on the market currently

No, as of yet there are no Stingfree products on the market but negotiations for licencing agreements with manufacturers are ongoing.

Swedish Match currently holds a non-exclusive licence for the Stingfree technology but do not yet have any products on the market.

Is the Stingfree technology patented?

Yes it is in the USA, Sweden and many European countries. The patent is valid for all types of nicotine pouches including; snus and tobacco free All White, Modern Oral products.